Improving can performance

Bright steel
With the current trend for brands to capitalise on steel's surface aesthetic, designs are increasingly using a steel surface as part of their brand identity. The leading producers of steel for packaging have, together with beverage can-manufacturers in Europe, improved the brightness of steel beverage cans.
• This improves the homogeneity of the material, the whiteness and the gloss of the can, achieving a mirror-like finish.
• European can and steel makers now offer support on material brightness to brands to maximising the metallic aesthetic and premium quality of labelling on the can.
The choice of a transparent label design and use of steel's surface aesthetic for Coca-Cola's 'Diet Coke' is proof enough that using the latest production methods, the metallic brightness of the steel adds value to brands.

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